Social Media Exchange: SMEX


SMEX who they are and what's their mission?
Founded in May 2008, Social Media Exchange provides training and consulting to civil society and nonprofit organizations in Lebanon and the region. Their mission is to make sure that the Internet lives up to its promise to expand each individual and every community’s agency over their own lives. They believe that to make this happen they must partner with those who are already working for positive social change and sustainable development and help them strategically integrate new, affordable media into their programs and projects as a means of self-empowerment and self-advocacy. Their strategy for achieving this mission focuses on three main areas:
  • Encouraging media literacy and raising awareness about digital and social media, especially among youth and trainers, through concepts, case studies, and the translation of key materials into Arabic.
  • Helping organizations develop sustainable, collaborative strategies for incorporating digital and social media into their programs.
  • Increasing access to the Internet.
They set out to achieve these goals by developing curricula tailored for Lebanon and the Arab environment and partnering with media pioneers and development organizations worldwide.
SMEX beirut is a social enterprise that offers training and consulting on social media and online strategy to both nonprofit and for-profit organizations in Lebanon and the Arab world.
SMEX had made a succeeded TOT online offline program for social media exchange and nowadays it opens her door for a second TOT progam and here's the detail:

MADskills 2011

A Training Program on Using Digital Media for Advocacy & Development in Lebanon

لقراءة البرنامج باللغة العربية (PDF)

Anyone with a cause can start a blog, a Facebook page, or a Twitter account. But not everyone can make something happen in the real world as a result of their online activity. The tools are there, but most of us don’t have the skills and strategic thinking we need to make the most of them.
Square banner for Madskills programIn May, SMEXbeirut will launch MADskills, its second online-offline training of trainers (TOT) course designed specifically to develop the skills needed to be a successful social media trainer/coach in the Arab advocacy and development context. We’re inviting applications from interested candidates from all over Lebanon, especially from outside Beirut.
The course consists of 9 three-week modules on the strategic use of social media, including skills-building, strategy development, training and coaching preparation, and measurement and reporting. Participants will receive in-person and online instruction; be responsible for providing training and coaching services to local groups and organizations; and organize and host several online-related offline events. The schedule, requirements, and application information are below.

How to Apply

If you can satisfy the basic requirements listed above, please submit your application(also in Arabic) . Select applicants will be contacted for an interview. All applications will be reviewed for scholarship eligibility. We look forward to hearing from you.
For more details:
In English click this link

In Arabic click this link




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